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Executive Coaching Research Findings

Maximizing the Impact of Executive Coaching: Behavioural Change, Organizational Outcomes, and Return on Investment

By Joy McGovern, Ph.D., Michael Lindemann, Ph.D., Monica Vergara, M.A., Stacey Murphy, Linda Barker, M.A., & Rodney Warrenfeltz, Ph.D. 

Key Extracts

This study produced strong evidence of the effectiveness of executive coaching. Effectiveness was

demonstrated across all five levels of evaluation, beginning with participants’ reactions: 86 percent of participants and 74 percent of stakeholders were “very satisfied” or “extremely satisfied.” Seventy-three percent of participants considered that they had achieved their goals “very effectively” or “extremely effectively,” as did 54 percent of stakeholders. There were only 12 cases where participants reported not sustaining at least one of their developmental priorities.

Most exciting of all were the estimates of return on investment. As indicated earlier, when estimated in the most conservative manner, ROI averaged nearly $100,000 for the sample, or 5.7 times the initial estimate. Some estimates were as high as $1 million, $5 million, or even $25 million.

This study also yielded a wealth of information about factors that contributed to (or could detract from) the effectiveness of coaching.

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